The rise in anxiety is a real problem for our youth, as they experience many transitions and pressures all at once,

and lack the set of tools necessary in order to successfully deal with it. In Today's culture of achievement, they feel pressure to succeed in ways previous generations did not. Millennials have more competition in their career, find it more difficult to achieve job satisfaction, handle a tough job market, and do that under the pressures of student debt, parents' expectations, and their own ambition addiction. Millennials experience work-disrupting anxiety at twice the US average rate. In a study, 30% of Millennial and Gen Z (18-34) employees experienced anxiety or depression “all the time” or “often" at work (compared to 18% of other age groups). Millennials also marry later in life, and spending a larger portion of their lives making it on their own.

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Thanks to technology, there is an endless range of possibilities available for them. But that also makes decision-making an area that many struggles with. Psychologists suggest that it is the uncertainty of the future over career, relationships, and social acceptance that impacts students the most. Millennials spend on average 2 hours and 38 minutes daily on social media, and are more likely to report mental health issues and symptoms. Instagram has been named the worst social media network for mental health, contributing to high levels of anxiety and depression, bullying, body image issues, and FOMO. Putting aside benefits such as self-expression and building connections, youth also learn to create false identities (personal ‘brand’), feel they should be constantly available, and seek reassurance in the form of ‘likes’. It damages their self-esteem, and their worldview is becoming a reflection of it. This also makes it harder for them to listen to their own instincts, feelings, and perception of happiness as they constantly compare their life and social connections. It makes them have disproportionate reactions, such as worrying excessively about everyday life activities.

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Millennials undoubtedly experience a great deal of stress, and subsequently, difficulty properly managing it.

Millennials today seek an instant fix. They attend therapy and use wellness apps, since they have a relatively short attention span and high stimuli and find it hard to commit to it - since it is a task, a "have to". They do not consider online self-help web courses due to a lack of dedication and persistent motivation. 

Anxiety is still limiting their lives and preventing them from becoming stronger and healthier. They are open to effective, science-based, and fast-paced solutions. They only need a tool that will help them manage anxiety in a dedicated package - a spoonful of sugar to help the medicine go down.